A beginners guide to content marketing for business – Webinar
About this Event
“Content is anything that communicates a message to your audience.” Ian Lurie
Who is this webinar for?
Don’t understand exactly what content marketing actually is and want to know how to use it to generate customer conversions?… Then this webinar is perfect for you! We’ve designed this training as a beginner’s guide to content marketing for small businesses.
Overview:
Getting to grips with content will help you to market your business and gain new customers!
Content marketing is a strategic marketing approach to help you connect with customers and grow your business. This webinar helps you gain an understanding of the subject, as well as exploring target markets and the types of content that you could use to market your business to your audiences.
Agenda:
Advantages of content marketing
- What is content marketing?
- Advantages of content marketing – understanding the benefits to your business
BREAK / Optional networking time
Target markets and your brand
- Who are you talking to? Discovering your target market
- What is your brand message and tone of voice?
BREAK / Optional networking time
Content marketing platforms
- Types of content
- Platforms for presenting your content
- Developing your content
- Content Planning
Please note:
The breaks have been designed to coincide with a change in the webinar’s focus area within the subject of content marketing. You can attend all three sections using the same link, or choose the parts that suit your needs.
